prt 2 of Nakhan Marketing Plan

“Marketing objective is a statement of what is to be accomplished through marketing activities.”(The book MKTG, by Lamb Hair McDaniel). I started planning for my Vodka. MKTG, by Lamb Hair McDaniel it states, “A good strategic plan help protect and grow the firm’s resources.” Therefore, I decided to make new vodka all its own called Nakhan. Nakhan is vitamin vodka that not only gives you the buzz you want but the energy you need to go on through your day or through your night. There are too many people that drink that cant seem to hold down there liquor. With my new product consumers will be able to enjoy their Vodka with the lesser chance of the hang over. I would have two types of Vodka. One type of Vodka is somewhat of your Smirnoff Vodka but has way better qualities then your regular Smirnoff Vodka. I also have Nakhan Premium Vodka which is more my highest quality vodka.

“ Many of today’s most innovative and successful marketers have taken the approach of introducing fewer New products, but taken the necessary steps to ensure these “ Chosen few” are truly unique, better, and , above all, really do address unmet consumer needs.” (MKTG By Lamb McDaniel.) What makes my product so unique your wondering, Well as you know there are many vodka products that are out there in the marketing world. All new products have to have something unique about them that stands out to get your product sold to the consumers. So you have to know your competitors. “Competitors: No firm rely solely on internally generated ideas for new products.”(MKTG By Lamb McDaniel.)" "A big part of any organization’s marketing intelligence system should be monitoring the performance of competitors’ products” (MKTG By Lamb McDaniel.)