Thursday, July 30, 2009

Week 3 How I buy stuff

How I buy Stuff
My decisions on buying products are not difficult. My decisions are based on things I want, things I desire and most importantly things I need. I think about things that I use more often. I always need an ample amount of toiletries, hair products and food. Products pertaining to that I often will buy. Now I think smart when I buy products. What I mean is when I go to a store I first go into to the store with an initial thought. Why did I come in the store? I’m looking for products I need. My next step is to find the product I’m looking for. I check for prices that will best suit me on my needs. Like the book has stated, “An individual’s buying decisions are further influenced by psychological factors: perception, motivation, learning, and beliefs and attitudes.”(MKTG, Lamb, page 76). I follow that statement to a T. If the product I’m looking at is a good product my perception on buying it is good. If the product I’m looking at is a reasonable price, I’ll be more motivated to buy it. If the product I buy is a good quality product and I’m glad I bought it at a reasonable price, then my beliefs on a product and attitude is great! I’m not a very needy person so I don’t shop excessively if I don’t need to. It comes in handy not needing to buy so I save a whole lot more money that way. I shop for things I like, for luxury and need just so as long as the products I buy come at a reasonable price. Price is definitely key to me when I buy. That’s is how I buy stuff just for me.

Thursday, July 23, 2009

Me as a Consumer week 2

Me as the consumer week 2
I am a 21 year old African American woman. My family liked to save money all the time. No matter how nice something is if the cost wasn’t right for them in their words, “THEY AINT BUYIN’ IT!” So I learned at a young age to don’t ask for something if it’s pricey. I shop for things I like that are for the most part on sale such as clothes, food, EST. Since I, being one of many women who live in the desert, I always get products for my hair to get and keep my hair healthy. The heat is very strenuous on my hair so, hair products are a necessity for me. What also comes in are striating irons to keep my hair healthy looking and fresh. As a woman in the heat, I buy Baby Lotion and oil to keep my skin moisturized and soft. I buy the bare necessities of course like soap, deodorant, tooth paste, and other feminine toiletries that all women can not go with out. Las Vegas is a nice place to be in so I always get something for luxury whether it’s video games or something that pertains to music such as CD’s, music programs, instrumental equipment and or accessories for programs or musical equipment I have. I have to get pampered sometimes so, I get my nails, feet and hair done by professionals from time to time. I’m a sweets fanatic so I also always get some type a snack from candy to cakes. I don’t shop to often because of my budget. I like things simple sometimes even though my ideas or creativity may say otherwise. When It comes to me being the consumer, I like things that look expensive but don’t cost me an arm and a leg. When I can become the next Rockefeller then price wont matter to me much. Until then simple product simple prices.

Thursday, July 16, 2009

I cannot recall the best customer service I had. I have had a family member that has had excellent customer service. I believe at the time he was purchasing a BMW. He went to a BMW dealership ran across a salesman who was so polite. My cousin must have had a million questions for the man. But, the salesmen put on a smile and answered all his questions without irritation. He gave him prices and let him even drive BMWs around to get a feel with what car he wanted.
I was very impressed at the salesman. He gave my cousin a deal on the car he bought and my cousin did not have to worry about any expenses on the car if parts failed. Overall I believe my cousin had an excellent experience as a customer.