Market and advertising

Marketing vs. Advertising
Marketing and advertising are very similar in their own ways but are distinctly different. In the book MKTG it states, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(MKTG, Lamb, pg3) Advertising has a different approach in the book MKTG States, “Advertising is any form of impersonal paid communication in which the sponsor or company is identified.” As one can see the difference is that marketing deals with creating a marketable product for the consumers. The whole purpose is to make the consumers happy tend to their need and wants. Marketing focuses on the different type of people and what consumers would buy. From coming up with a marketing plan and the product your ready to sell comes the pricing of the product how much people would pay for the product. Marketing also deals with how much they can profit from the product and to better assist and improve on their ideas for the consumers’ wants and needs. The Advertiser does not deal with consumers directly. The advertisers deal the product itself