Thursday, August 13, 2009

What my class mates think about advertising vs. marketing

“Advertising is how the product is made to be perceived by a target market. Advertising companies come up with campaigns to get people to want to buy, and be happy with buying, an item. A very popular brand today is Starbucks coffee. It’s been around for years now and it has a very strong following of customers. I even worked for the company for a long time.” (Lana M. Cunningham) (http://lulucunning.blogspot.com/)
I agree with this quote because from the show mad men the advertising companies do just deals with campaigning the product to make consumers want to buy the product.
“Marketers focus on what the customers wants and they satisfy what the needs of the customer are. Marketers care about their customers. As for advertisers, they are just trying to focus on selling the product. Advertisers don’t care too much in what the customer needs or to satisfy them.” Cierra Marie Esparza ( http://ccmarieproductions.blogspot.com/)
I agree with this quote because in the book it describes how marketers focus on the costumers.
“Advertising is basically how you promote what you are trying to sell, getting the word out that you have this product and want to sell it. It’s the way you get people to know about the existence of the product. It's the presentation of a product in order to induce individuals to buy or support it. Using billboards, commercials, etc. is part of advertising.” She Continues, “The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe.” Shane Hooper ( http://19starsproductions.blogspot.com/)
I agree with this quote because, advertising is promoting a product. I also like how Shane used marketing and advertising as recipes.
“Advertising is more of a public service by advertisement. Marketing concentrates more on the customer values and can sometimes focus all their energy on a certain demographic or age group. On the other hand, Advertising might affect different age groups differently depending on the type of ad and/or who’s doing the advertising.” Warren Thamsanqa Mazengwe (http://warrenthegenius29.blogspot.com/)
In reading all of my classmates blogs I agree with their answers because their answers are very consistent with my answer on marketing vs. advertising

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