Showing posts with label EOC. Show all posts
Showing posts with label EOC. Show all posts

Thursday, September 10, 2009

EOC Week 9

I can recall one time where I went to an electronic store and I was searching for a music program for myself to take home. I came across a rack with different music programs. there were some programs that had very minimum plug-ins, which are just features that come with the program. These plug-ins were features that help you enhance your music. I came across a few programs that were exclusively for studios only and some that you could use on your laptop for personal reasons. So I came across one program called magix music maker there were four different kinds at the time. There was Magix Music Maker nine, ten, eleven and twelve. The only difference between these programs were the higher the number the more plug-ins were included in the program. So I ended up checking out each program and seeing what their benefits were. After checking out each program I settled on getting Magix music maker twelve because it had the most plug-ins and was easy to download. The program cost $55 which seemed reasonable at the time for a music program. So I bought the program and was satisfied until I went back to the electronic store and found the same program for $40. I became very upset at the fact that I paid $15 more for the program.

Thursday, September 3, 2009

EOC Week 8

EOC Week 8

The Marketing plan for my Vodka is going great I have decided on a pitch which is Vitamin Vodka. Vitamin Vodka is a alcoholic beverage with a nutritional twist. Of course Vodka will not be a fully healthy drink because of the alcohol but, I have come up with a way to at least make Vodka beneficial to mild to heavy drinkers. I have researched different Vitamins on the internet and found out some information on what vitamins are beneficial to a consumer. Whether the vitamins are used for skin, hair, weight, and energy. My brand will focus on the benefits of this vodka. I’m also thinking about making my vodka less likely to have bad severe hangovers. I have devised that my vodka, which happened to be named Nakhan Vodka, will vary depending on the customer. If the customer is a heavy drinker then they’ll have the Nakhan H ( H for heavy) for the medium drinkers you have the Nakhan Vodka and for the Light drinkers you’ll have the Nakhan L. which basically depends on the consumers alcohol intake that depends on the amount of alcoholic grains that are added to the Distilled water. I am still working on the approach of the cost of the Vodka and the advertising aspects of my new brand. I may do a commercial I may make an animation I may draw out a plan of what’s in the bottle. I may photo shop how the bottle may look but I am not sure. I have been asking people who do drink what is their opinions of my vodka and what they would or would not like about the vodka. I have also asked what they would like in a vodka to help me better understand what the consumers want in a product. Further more, to help me be able to sell my product.

Thursday, August 27, 2009

EOC week 7

EOC Week 7
The hardest thing about marketing a product is coming up with something that people like. Another problem is being able to come with advertising and facts about the product that better helps sell your product. Another problem is being able to sell your product at a reasonable price for the consumer. Figuring out what type of consumer its targeting to and coming up with a label for the bottle. I believe advertising will be very hard to come up without sending the wrong message. Being able to come up with an advertising plan that will sell your product.

Thursday, August 20, 2009

week 6 EOC

Warren,Ryan,Wakonda,Roger
Product Name: AAH702’s Headphones
Company Name: AAP (All Around Products)
Slogan: “ Keep Doin What You Doin”

EOC: keep doing what you doing
Our company AAP, (All Around Products), just came with a new innovative product called the AAH702’s. They’re new top of the line headphone that everyone can use and love. You love music? You love internet? You love TV well now you can get a product that can give you all that and more! The AAH702s are new noise canceling head phones that give the top of the line sound quality. Which is great for the music you love best. But not only that, but these head phones have its own mini screen that slides out and you can watch TV and you can get on the internet. Why use an I-pod to download your music when you can do it right off of your head phones. These headphones are very convenient especially for the people who love always listening to their head phones.
The AAP Company came up with the idea of all around head phones

Thursday, August 13, 2009

What my class mates think about advertising vs. marketing

“Advertising is how the product is made to be perceived by a target market. Advertising companies come up with campaigns to get people to want to buy, and be happy with buying, an item. A very popular brand today is Starbucks coffee. It’s been around for years now and it has a very strong following of customers. I even worked for the company for a long time.” (Lana M. Cunningham) (http://lulucunning.blogspot.com/)
I agree with this quote because from the show mad men the advertising companies do just deals with campaigning the product to make consumers want to buy the product.
“Marketers focus on what the customers wants and they satisfy what the needs of the customer are. Marketers care about their customers. As for advertisers, they are just trying to focus on selling the product. Advertisers don’t care too much in what the customer needs or to satisfy them.” Cierra Marie Esparza ( http://ccmarieproductions.blogspot.com/)
I agree with this quote because in the book it describes how marketers focus on the costumers.
“Advertising is basically how you promote what you are trying to sell, getting the word out that you have this product and want to sell it. It’s the way you get people to know about the existence of the product. It's the presentation of a product in order to induce individuals to buy or support it. Using billboards, commercials, etc. is part of advertising.” She Continues, “The best way to distinguish the difference between marketing and advertising is to say that marketing is like a recipe.” Shane Hooper ( http://19starsproductions.blogspot.com/)
I agree with this quote because, advertising is promoting a product. I also like how Shane used marketing and advertising as recipes.
“Advertising is more of a public service by advertisement. Marketing concentrates more on the customer values and can sometimes focus all their energy on a certain demographic or age group. On the other hand, Advertising might affect different age groups differently depending on the type of ad and/or who’s doing the advertising.” Warren Thamsanqa Mazengwe (http://warrenthegenius29.blogspot.com/)
In reading all of my classmates blogs I agree with their answers because their answers are very consistent with my answer on marketing vs. advertising

Thursday, August 6, 2009

Market and advertising

Marketing vs. Advertising
Marketing and advertising are very similar in their own ways but are distinctly different. In the book MKTG it states, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(MKTG, Lamb, pg3) Advertising has a different approach in the book MKTG States, “Advertising is any form of impersonal paid communication in which the sponsor or company is identified.” As one can see the difference is that marketing deals with creating a marketable product for the consumers. The whole purpose is to make the consumers happy tend to their need and wants. Marketing focuses on the different type of people and what consumers would buy. From coming up with a marketing plan and the product your ready to sell comes the pricing of the product how much people would pay for the product. Marketing also deals with how much they can profit from the product and to better assist and improve on their ideas for the consumers’ wants and needs. The Advertiser does not deal with consumers directly. The advertisers deal the product itself

Thursday, July 30, 2009

Week 3 How I buy stuff

How I buy Stuff
My decisions on buying products are not difficult. My decisions are based on things I want, things I desire and most importantly things I need. I think about things that I use more often. I always need an ample amount of toiletries, hair products and food. Products pertaining to that I often will buy. Now I think smart when I buy products. What I mean is when I go to a store I first go into to the store with an initial thought. Why did I come in the store? I’m looking for products I need. My next step is to find the product I’m looking for. I check for prices that will best suit me on my needs. Like the book has stated, “An individual’s buying decisions are further influenced by psychological factors: perception, motivation, learning, and beliefs and attitudes.”(MKTG, Lamb, page 76). I follow that statement to a T. If the product I’m looking at is a good product my perception on buying it is good. If the product I’m looking at is a reasonable price, I’ll be more motivated to buy it. If the product I buy is a good quality product and I’m glad I bought it at a reasonable price, then my beliefs on a product and attitude is great! I’m not a very needy person so I don’t shop excessively if I don’t need to. It comes in handy not needing to buy so I save a whole lot more money that way. I shop for things I like, for luxury and need just so as long as the products I buy come at a reasonable price. Price is definitely key to me when I buy. That’s is how I buy stuff just for me.

Thursday, July 23, 2009

Me as a Consumer week 2

Me as the consumer week 2
I am a 21 year old African American woman. My family liked to save money all the time. No matter how nice something is if the cost wasn’t right for them in their words, “THEY AINT BUYIN’ IT!” So I learned at a young age to don’t ask for something if it’s pricey. I shop for things I like that are for the most part on sale such as clothes, food, EST. Since I, being one of many women who live in the desert, I always get products for my hair to get and keep my hair healthy. The heat is very strenuous on my hair so, hair products are a necessity for me. What also comes in are striating irons to keep my hair healthy looking and fresh. As a woman in the heat, I buy Baby Lotion and oil to keep my skin moisturized and soft. I buy the bare necessities of course like soap, deodorant, tooth paste, and other feminine toiletries that all women can not go with out. Las Vegas is a nice place to be in so I always get something for luxury whether it’s video games or something that pertains to music such as CD’s, music programs, instrumental equipment and or accessories for programs or musical equipment I have. I have to get pampered sometimes so, I get my nails, feet and hair done by professionals from time to time. I’m a sweets fanatic so I also always get some type a snack from candy to cakes. I don’t shop to often because of my budget. I like things simple sometimes even though my ideas or creativity may say otherwise. When It comes to me being the consumer, I like things that look expensive but don’t cost me an arm and a leg. When I can become the next Rockefeller then price wont matter to me much. Until then simple product simple prices.

Thursday, July 16, 2009

I cannot recall the best customer service I had. I have had a family member that has had excellent customer service. I believe at the time he was purchasing a BMW. He went to a BMW dealership ran across a salesman who was so polite. My cousin must have had a million questions for the man. But, the salesmen put on a smile and answered all his questions without irritation. He gave him prices and let him even drive BMWs around to get a feel with what car he wanted.
I was very impressed at the salesman. He gave my cousin a deal on the car he bought and my cousin did not have to worry about any expenses on the car if parts failed. Overall I believe my cousin had an excellent experience as a customer.