Nakhan Marketing products

NaKhan Premium Vitamin Vodka
70% alcohol 20% Vitamin Water Your Favorite clubbing Vodka!

Prt 4 Nakhan Marketing plan

“Balancing the needs to a new products with pressure to lower costs creates a difficult dilemma for many managers.” (MKTG By Lamb McDaniel.) For my regular Vodka of Nakhan I wanted my vodka to be at a decent price for the regular consumers who may buy them everyday or every month, few weeks and so on. One of the consumers I came across said that some of the vodka she buys that is Smirnoff cost $25 plus tax included which makes the vodka she buys almost $30. So, for my Vodka even though my vodka would be somewhat like a Smirnoff it has way better value and qualities then a Smirnoff has. Therefore Nakhan would cost more then your average Smirnoff. Nakhan would cost about $35 plus tax making it close to $40.

Even though it may cost more you would get a better outcome of drinking my vodka which makes it worth it. My premium Vodka would cost more of course I thought a reasonable price for Premium Nakhan would be $70. It’s great for clubbing and parties and your guest would have a better time foe the evening. I believe that everyone should enjoy a brand of Nakhan vodka for a regular vodka you’d have 60% of the alcohol and the rest the vitamin water you’d need to go on about your day. For the premium Vodka you would have 70% of the alcohol and be able to enjoy your night or day in the town.

prt3 Nakhan Marketing Plan

Furthermore, alcohol interferes with the nutritional process by affecting digestion, storage, utilization, and excretion of nutrients. With my new product Nakhan it could help counter act what alcohol would do to your body otherwise. Thus, preventing some of the alcoholic effects such as hangovers. With a high amount of the vitamin supplements mixed in with the alcohol, counter acting the effects that the alcohol would effect negatively in your body, would help you feel good and be able to go on about your day or night with out thinking of the negative impact later. After words I started doing a concept test. “Concept test evaluates a new product idea, usually before any prototype has been created.” (MKTG By Lamb McDaniel.) I started talking to consumers about my new product Nakhan to get a positive or negative response to my product. Most of the consumers I talked to had thought that vodka that could give you the buzz you want without the possibility of no hangovers but can give you energy was great. "Typically, researchers get consumer reactions to descriptions and visual representations of a proposed prototype.” (MKTG By Lamb McDaniel.)I began working on the bottles for my new product. I wanted a bottle that looks inviting but not too extravagant. I wanted a bottle that says yea I’m vodka but vodka with qualities. I also started working on the pricing of my vodka.

prt 2 of Nakhan Marketing Plan

“Marketing objective is a statement of what is to be accomplished through marketing activities.”(The book MKTG, by Lamb Hair McDaniel). I started planning for my Vodka. MKTG, by Lamb Hair McDaniel it states, “A good strategic plan help protect and grow the firm’s resources.” Therefore, I decided to make new vodka all its own called Nakhan. Nakhan is vitamin vodka that not only gives you the buzz you want but the energy you need to go on through your day or through your night. There are too many people that drink that cant seem to hold down there liquor. With my new product consumers will be able to enjoy their Vodka with the lesser chance of the hang over. I would have two types of Vodka. One type of Vodka is somewhat of your Smirnoff Vodka but has way better qualities then your regular Smirnoff Vodka. I also have Nakhan Premium Vodka which is more my highest quality vodka.

“ Many of today’s most innovative and successful marketers have taken the approach of introducing fewer New products, but taken the necessary steps to ensure these “ Chosen few” are truly unique, better, and , above all, really do address unmet consumer needs.” (MKTG By Lamb McDaniel.) What makes my product so unique your wondering, Well as you know there are many vodka products that are out there in the marketing world. All new products have to have something unique about them that stands out to get your product sold to the consumers. So you have to know your competitors. “Competitors: No firm rely solely on internally generated ideas for new products.”(MKTG By Lamb McDaniel.)" "A big part of any organization’s marketing intelligence system should be monitoring the performance of competitors’ products” (MKTG By Lamb McDaniel.)

FINAL MARKETING PLAN NAKHAN

Nakhan Vodka Marketing Plan
Slogan: “If You Cant Beat um’ Help um’
I started to come across a group of people weather it be marketers or consumers to help me brainstorm more about my idea for vodka. “Creativity is the wellspring of new product ideas, regardless of who comes up with them.” (MKTG, By Lamb McDaniel)
“ The Average fast-moving Consumer goods company introduces 70 to 80 new products per year.”(MKTG, By Lamb Hair McDaniel.)
“A Product can be new to the world, to the market, to the producer or seller, or to some combination of these.” (MKTG, By Lamb Hair McDaniel.) My idea was to start a new product strategy. Which is a plan to that links the new-product development process with the objectives of the marketing department, The business unit, and the corporation. Coming up with a new product is hard but coming up with a beneficial product is even harder. I started thinking about products that most people liked and that maybe incorporated in their everyday lives. I was to focus on making a new Vodka product. While focusing on this, I started segmenting and targeting markets. In the book MKTG, By Lamb Hair McDaniel it states, “Marketing segmentation plays a key role in the marketing strategy of almost all successful organizations.” Basically I started a market segment. Which is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. I also started to do segmentation bases. Which are characteristics of individuals, groups, or organizations. Then I researched information and interviewed on what kind of Vodkas people like. In the book MKTG, by Lamb Hair McDaniel it states, “Managers need a system for gathering everyday information about developments in the marketing environment.”
I, being the own head of my new product, set out to find consumers who buy vodka products. I started asking around about what kind of Vodka products do they, the consumers look for? One consumer told me that they look for the price of the vodka. The consumer continued that they also look for what type of vodka it is and the quality of that Vodka. Another consumer said that they look at not only the price of the vodka but the brand of the vodka. The consumer continues to say why is one bottle priced higher then the other, what are the qualities that the other vodka has over the other, and the percentage of how much alcohol is in the vodka. So, I took this under consideration when I started mapping out and molding my new product. I also come to find out that people who drink more are more active than others who don’t drink. Furthermore, younger adults drink more vodka then older adults. I have come to realize that most people get drained during the day and lack energy. Most men and women like to look and or feel good about them selves. “Customers: The Marketing concept suggest that customers’ wants and needs should be the springboard for developing new products.” (MKTG, By Lamb Hair McDaniel.). So in the process of looking up this information, I started making a marketing objective.